Avenews, Grebe Deal Targets Input Supply Gaps For 3,000 Farmers
The programme will benefit more than 700 stockists, enabling them to replenish inventory efficiently and respond to farmer demand, particularly during peak planting seasons when supply disruptions are most pronounced.
By Elijah Cherutich
More than 3,000 farmers in the South Rift are expected to gain improved access to farm inputs following a new financing arrangement between agritech firm Avenews Kenya and distributor Grebe Enterprises Limited.
Speaking in Nakuru, Avenews Director of Business Emmanuel Murai said the facility will strengthen the capacity of agri-traders, ensuring consistent availability of inputs while supporting efforts to stabilise food production across the region.
The programme will benefit more than 700 stockists, enabling them to replenish inventory efficiently and respond to farmer demand, particularly during peak planting seasons when supply disruptions are most pronounced.
“We want to support food production across key value chains such as dairy and horticulture, especially at a time when many stockists face liquidity constraints that limit their ability to serve farmers effectively,” Murai said.
He explained that the financing is structured to improve last-mile distribution, ensuring farmers receive quality inputs on time, a factor he described as critical to improving yields and overall agricultural productivity.
Murai added that strengthening access at the retail level will close supply gaps that often delay farm activities, noting that consistent availability of certified inputs remains a key challenge in many rural markets.
Grebe Enterprises General Manager Dunson Kamau said agri-traders frequently experience stock shortages during high-demand periods due to cash flow limitations, which disrupt supply chains and affect farmers’ planting schedules.
He said the distributor operates 12 branches across the region serving over 700 stockists, adding that the partnership is expected to increase uptake of agrochemicals and improve supply chain efficiency.
“We are grateful for this partnership because addressing cash flow challenges is essential in enabling stockists to grow sustainably and maintain steady operations,” Kamau said.
Murai further said the initiative will incorporate financial literacy training to help stockists manage credit responsibly and strengthen their long-term business performance.
Under the agreement, Avenews will extend credit to stockists purchasing products from Grebe Enterprises on favourable terms, allowing them to scale operations while maintaining timely repayment.
About The Author
