Nakuru Sets Sights on Film Industry as Itumbi, Mburu Push Creative Agenda
Mburu said he would support he would support youths in setting up of studios, festivals and training to capture the promising regional and international markets.
By Suleiman Mbatiah
Nakuru County is positioning itself as Kenya’s next home of arts and film, aiming to attract investors, creators and audiences through a creative economy strategy.
Creative Economy and Special Projects head Dennis Itumbi said Nakuru will this year host a monetization and AI conference to unlock value and innovation in film.
He spoke at a meeting with Nakuru County First Gentleman and businessman Sam Mburu, in Nairobi earlier today.
The talks focused on youth empowerment, skills development and widening opportunities in creative industries in line with the Kenya Kwanza administration’s Bottom Up Economic Agenda (BETA).
“We are glad to share ideas and connect creativity to opportunity,” Itumbi said, stressing the need for skills development in professionalizing the sector.
He added that partnerships and strategic investments were essential for building a sustainable and competitive creative sector.
Mburu said strengthening film and arts would create jobs, boost tourism, support local enterprises and diversify Nakuru’s economy beyond traditional sectors.
Film is a proven economic driver globally, generating employment and tourism revenues. In Kenya, the industry contributes around KSh 40 billion annually.
Globally, the film industry is worth billions, with the cinema market projected at about KShs 6.54 trillion this year and KShs 7.33 trillion by 2030, growing at 2.92 per cent.
Mburu said he would support he would support youths in setting up of studios, festivals and training to capture the promising regional and international markets.
The easily accessible wildlife, breathtaking sceneries, colonial relics and traditional cultures make Nakuru County a favourite filming location, serving as the backdrop for a variety of films.
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