By Suleiman Mbatiah
TikTok personality Chrispus Mwaura, popularly known as CID Kiambu Road, has secured a major ambassadorial deal with Wa-Morgan Wholesalers, a leading retailer of clothing and beauty products in Nakuru, Eldoret, and Western Kenya.
Mwaura rose to prominence after organizing a successful fundraiser and community visit for Vincent Kaluma, better known as Kaluma Boy, on September 28 in Othaya, Nyeri County. Kaluma’s father, Zachary Kahoro, has been battling the effects of a stroke, a struggle that his teenage son has documented with raw honesty on TikTok.
A few months ago, Mwaura used his platform to highlight Kaluma Boy’s emotional storytelling — videos that captured the agony, resilience, and hope of a young caregiver. Kaluma’s clips, often set to a soulful Busy Signal track about faith and better days ahead, drew national attention and inspired Kenyans to rally around the family.
Speaking during Mwaura’s unveiling at Wa-Morgan’s Chap Chap outlet in Nakuru, proprietor Rosemary Wanjiru, also known as Wa-Morgan, praised his compassion, creativity, and ability to connect with people, saying his authenticity and positive influence made him the perfect fit to represent the company’s youthful and community-driven brand.
“I am a mother of boys, and I love people with ideas. CID Kiambu Road is the first brand ambassador in my business, and I am confident he will make a great impact,” she said while asking her fellow businessmen to embrace digital marketing that’s offering employment to the youth.
Wa-Morgan noted that the partnership is part of her effort to involve young people and digital influencers in promoting local enterprises. The company, which has employed over 300 youth, is also organizing community outreach programs, including a planned visit to Mama Gift’s Home in Embu County on October 26, where TikTokers and philanthropists will take part.
Nakuru Young Business Community chairman Jackson Muriuki, who also operates CJ Ex-UK Bicycles, commended Wa-Morgan for embracing youth-led marketing strategies and offering young entrepreneurs a platform to showcase creativity, innovation, and business potential through strategic brand collaborations and community engagement initiatives.
“Businesses in Nakuru should collaborate with TikTokers and young influencers to promote their products,” he said, adding that the Tiktok creators are non-political, authentic, and represent the fresh, relatable voice of a new generation shaping the community’s social and economic conversations.
Mwaura thanked Wa-Morgan Wholesalers for the opportunity, saying it reflects Nakuru’s vibrant and fast-growing business spirit. He added that such collaborations show how local entrepreneurs are embracing creativity and young talent to drive marketing and community engagement across the county.
“I’m ready to get to work and deliver results,” he said after signing the deal, adding that the partnership will run for six months. He, however, declined to reveal financial details, saying the focus should remain on promoting the brand and connecting with the youth.